Stripe

SaaS companies run their entire billing stack on Stripe Billing: plan changes, proration, usage-based metering, dunning, and tax handling via Stripe Tax. Finance teams pipe Stripe events into Airtable or a data warehouse for MRR, churn, and cohort reporting without waiting on engineering.

Agencies and service businesses use Stripe for invoicing and recurring retainers, with automations that mark invoices paid in the CRM, trigger fulfilment workflows, and sync settled payouts into Xero or QuickBooks for reconciliation. The Stripe → accounting leg is one of the most common Make/Zapier scenarios we build.

Ecommerce, marketplaces, and creator platforms use Stripe Connect to pay out to sellers, split transactions, and manage KYC — removing the need to build out a payments and compliance function in-house. This is usually the difference between a marketplace launching in a quarter versus a year.