HubSpot

B2B SaaS and services companies use HubSpot as a unified go-to-market system: marketing runs nurture sequences and attribution, sales works deal pipelines, and customer success tracks health scores — all against the same contact and company record. The payoff is a single source of truth for "who is this customer and where are they in their journey," which is hard to get with disconnected point tools.

Inbound marketing teams run their entire content engine on HubSpot — landing pages, forms, CTAs, workflows, and email — with lifecycle stages automatically advancing contacts from lead to MQL to SQL based on behaviour. This is the flagship use case and still the fastest way to launch a proper inbound funnel.

RevOps teams integrate HubSpot with Stripe, Intercom, and the product app via Make or native integrations so that trial signups, plan changes, and support tickets all write back to the CRM. This closes the loop between sales, success, and billing without needing a custom data pipeline.